Since its initial inception in 2010, Instagram has been a powerful force in the social media world. Two years after its debut, Instagram was acquired by Facebook, making it the seventh most popular social network worldwide.
With more than 800 million active users as of today, Instagram has remained relevant since its acquisition in 2012. Growing exponentially year over year, it has the potential to one day overtake Facebook and Twitter. In case you’re not familiar, Instagram is a photo-sharing service that lets users share, edit, and interact with each other’s material. In order for others to find your work, you can tag the photographs with well-known hashtags similar to those used on Twitter. To share real-time experiences, you can build stories akin to those on Snapchat.
It’s not too late to launch an Instagram account for your company if you haven’t already. Instagram adoption by brands and businesses is still in its infancy, and it will be years before the market becomes unduly competitive.
Due to the absence of competition, there is a chance to invest in a platform for advertising that is undervalued but has amazing reach. Here are five ways Instagram may significantly impact your business for free if you’re not into paying for clicks.
Future of Online Commerce 1.
The e-commerce industry has been completely taken over by Amazon, which has made it simple and secure to buy any things online. Anyone may now easily start and run a professional online store thanks to Shopify.
Instagram serves as a bridge between the audience and the items as the world of retail shifts online.
Instagram is fantastic for promoting goods. You may use images and tales to create a good experience around your product and strengthen your brand among a large audience by using a well-planned content strategy. People are more worried about what to buy than where to buy it because goods are so easily accessible. Utilize this to your advantage to generate interest and demand using the influence of social media.
Instagram has acknowledged its prowess in product promotion. So much so that Instagram is gradually introducing the feature to make it simpler for companies to sell their goods.
Product tagging, which enables business accounts to generate direct links to the product purchase pages on your images, will soon be available to business customers. You can Buy Instagrm Followers to increase your Instagram Traffic.
With this feature, an Instagram user may easily double-click to make a purchase from your website after finding something they like in your feed. As of January 2018, this function is only accessible to authorized and qualified firms in the US; however, we anticipate that it will be made available to all businesses within the year.
Unappreciated Influencers
Influencers are people who can affect how potential customers behave when making purchases. Influencers often have a sizable fan base and can be journalists, academics, business analysts, or professional advisors.
Similar to YouTube stars like Ryan Higa and PewDiePie, Instagram Auto Likes has its own roster of famous users. But as a growing business, you’re not looking to target the superstars. You may easily get in touch with the vast majority of influencers with 25k–100k followers to arrange a profitable deal to advertise your goods.
These agreements may be as straightforward as a shoutout in exchange for a shoutout or they may be more complex financial deals where you may negotiate a kickback to the influencer if they can sell your goods. Despite having far less followers than Instagram superstars, these influencers frequently have greater power over their followers due to their tight-knit group.
According to Digiday, an Instagram influencer should charge $1,000 for every 100,000 followers.
To decide whether an influencer is worth working with, look at how many likes and comments they get on their images when searching for them. Working with a spammy, non-authoritative account can swiftly damage your brand because it is now so simple to buy likes and followers thanks to automation.
3. Reliable Distribution Method
If you can become an influencer yourself, there’s no need to invest in one. Instagram is not just about selling, selling, selling; it’s also about creating a brand community.
Push marketing to the general public is no longer effective in the new era of social media marketing. More than ever, developing one-on-one relationships and personifying the brand is crucial.
It takes a lot of work to be engaged. You must respond to each and every comment, each direct message, and keep liking, following, and commenting on other users’ stuff if you want to keep your Instagram account active. But the price compared to the benefit is grossly excessive. The only expense of engagement is time, but the benefit is that you gain the user’s unwavering trust.
The best part of Instagram is that it’s free. As soon as you have scaled up your account, your user base’s trust will help it to develop further through word-of-mouth marketing.
4. New Customer Service Channel:
Social media platforms are no longer merely for marketing. It’s a way for customers to get in touch with you. Direct messages and the contact button on Instagram are the two methods by that users can get in touch with you.
Like any communication program, direct messaging functions similarly. Users can use the messaging feature by clicking the send message button. You can receive text messages, photos, and even Instagram posts from other users.
Only followers of the sender will receive notifications for messages. If not, unless you explicitly approve it, the message will remain in the request tab.
It can be challenging to respond to all of the messages you receive on your phone as a business if you get hundreds per day. As a suggestion, once you’ve switched to a business account on Facebook, you can manage all of your direct messages there. Alternatively, you can download the Instagram app to your Windows PC and manage all of your messages while sitting on your keyboard.
You can access a contact information option in your profile if you changed to a business account. Your contact details, which may include a phone number, email address, or address, will be made public.
The button turns into a “contact us” button that may be clicked once to generate leads and boost sales for your company.
Again, switching from a personal to a business Instagram account will unlock these capabilities for free.
5. Simple to use and Made for Everyone
Instagram functions for all users. Instagram will work for you, whether you’re a major apparel company like @Nike or a new service company like @Planoly. The user base of Instagram is very diversified. In comparison to 32% of women, 23% of adult males use Instagram, according to PewInternet. 31% are in the 30-49 age range, while 59% are in the 18-29 age bracket.
The majority of Instagram’s users are millennials or people born between the years of the 1990s and the early 2000s. So, if your B2B company’s main goal is to target top executives for leads, alternative sites like Linkedin will probably work better for you.
Final Thoughts
If you want to keep up a strong social media strategy in the future, Instagram is essential. However, we advise against putting all of your eggs in one basket.
Despite Instagram’s incredible development, Musical.ly and Snapchat are two other social media platforms to keep an eye on. Although they are rapidly growing, these social networks operate substantially differently from Instagram. Avoid becoming overly attached to one social media platform that presently performs work for you. Continue to invest in rapidly developing social networks so that your company is not caught off guard the moment Instagram becomes irrelevant.
