What do one of the world’s largest airlines and a small yoga studio in England have in common? They both wisely chose to brand their online identities by using strong domain names. While the former owns the merchandise website, the latter’s primary. These companies chose short, distinctive, relevant, and memorable addresses. The pleasing news is that you, too, can effectively brand your eCommerce business with a cheap domain name. All you need to do is buy a cheap domain name for your eCommerce business, which is ideal for eCommerce and retail.
What’s the importance of a cheap domain name for Your Ecommerce Business?
Do you believe your website is the first point of contact between you and your new customer? Consider it again. Even before the customer visits your website, they have already encountered your brand via your website address! Your domain name is the first handlebar that a customer will grasp if they embark on a long journey with your brand. How eager are you to make that first brand experience memorable? That is the significance of your cheap domain name in your overall brand strategy. A domain name:
1. Builds your brand
Your web address is the first thing a customer notices about your company. It is your chance to hook them. What type of first image do you want to create? Do you want to appear creative or trustworthy? What about innovative or elegant? A cheap domain name is your opportunity to create this impression and imprint your name on the user’s mind. Again, it’s your chance to make an impression. For assistance, you can also buy a cheap domain name for your eCommerce business with Navicosoft.
2. Builds credibility
Most shoppers conduct a Google search before purchasing because of the variety of options and ease of access. However, if your domain name does not appear in the search results, you lose business. Among many other factors, Google prefers short domain names and user-friendly websites.
3. Build strong customer relation
Email is one of the ways an eCommerce business communicates with its potential and existing customers. When you use a branded email address, it decreases your chances of being in the spam folder. In addition, a business email shows that you are a legitimate company that values its workers and customers.
How to get a cheap domain name for your Ecommerce Business?
A cheap domain name has three main characteristics: short, simple, and memorable. If a cheap name can convey who you are, what industry you are in, and what you do, you have a winner. Furthermore, customers understand a cheap domain name intuitively. So, the inquiry now is, how do you buy a cheap domain name that has all of these characteristics? By following these simple guidelines:
1. Include your company or category name in your cheap domain name.
Let’s look at our previous example to see how this works. The store incorporates the brand’s name into its domain name. In contrast, the store uses the name of its business category. While the former is an excellent way to promote your brand and strengthen your brand positioning, category names can aid SEO because they are keyword-rich.
2. In your domain name, avoid using irrelevant words, numbers, acronyms, or hyphens.
Check if a cheap name is radio-test friendly before settling on it. That can help you choose a simple web address with a low chance of getting it wrong. While using hyphens, numbers, or extra letters in your domain name may look cool, it may cost your business. If a customer confuses ‘4’ and ‘for,’ they will end up on a page that does not belong to you. A cheap domain name is simple to spell and pronounce.
3. Keep your cheap domain name to three words or less.
This one is relatively straightforward. Your domain name should be informative but not a sentence. So instead of, for example, the brand got creative
4. Be cautious of trademarked and copyrighted names.
Legal disputing is the last thing you want to deal with when selecting a domain name for your eCommerce business. Therefore, before you finalize your cheap domain name, conduct a thorough search of the Companies and Intellectual Property Commission online database, or its equivalent in your country, to ensure that your domain name choice is free of all copyright issues.
Finding a domain name for your eCommerce store is not a difficult task. All it needs is slight creativity and foresight to choose a cheap name that distinguishes your brand and helps it compete effectively in the long run.
Now that you know what makes up a cheap domain name for your ecommerce business. Furthermore, how it may affect your business in the long run.
Your cheap name is essential. But do you realize what is even more crucial? Your financial situation.
However, please don’t spend too much money on it because it won’t make or break your business. Instead, buy cheap domain name, launch your website, and begin hustling.
Hire the best domain provider who offers an all-in-one plan, migration assistance, and a money-back guarantee. Examine plans or speak with a salesperson to determine which service is best for you.